Social Costs of Ethanol Production Research Proposal

Social Costs of Ethanol Production - Research Proposal Example Experiments prove that ethanol results in lesser pollution risk to potable water. (Ethanol As A transportation Fuel, n.d.) However, in spite of so many advantages, ethanol production has some global implications, too. The shift towards biofuels is a threat to forests and biodiversity, the increase in food prices, along with the competition for water resources as a negative impact of the use of biofuels. Therefore, a research can be designed that can assess the consumer awareness in USA and the people's attitude towards the social cost of ethanol production. In order to do any research, one needs to develop research methods. It comprises a variety of planned and scientific techniques that are value neutral. It is designed to maximise the accuracy of results. First and foremost thing required for an effective research is a proper representative of the researched population through effective sampling, in order to ensure that it is the proper representation of the population under study. (What Are Research Methods, April 2008) Methodology also involves what type of information and data to gather, and the choice of information along with other methodological choices. The proposed research is an inductive one, where generalisation can be made based on the response of the sample. It is also going to be a cross sectional survey, where the response of population would be made on a single time frame. (What is Methodology, n.d.) The proposed research is based on questionnaire and interview that will help in the proper response. The research is intended to measure awareness amongst a group of people from varying educational background, age, income, household location, gender, etc. Before commencing on the final research, a pilot study is intended to eradicate any flaws in the questionnaire, interview techniques or variable selection. Sampling The population being Unites States of America, sample should be designed such that there is proper representation from all regions. So, it is better to stratify the population so that every region is represented through the sample. However, it is not feasible to represent each and every state in the sampling frame, therefore, it is better to choose thousand people from the most populated states of USA. The respondents will be chosen from the registered voters, according to the variables used in the research. The type of sampling that will be effective is area random sampling or cluster sampling. First the population will be divided into clusters representing each geographical boundary. Then, the randomly clusters will be selected accordingly, in order to measure all the units within the sampled clusters. Once this is selected, the sample will be interviewed on the basis of the questionnaire, and if it is not possible to interview, they will me mailed the questionnaire, which they will fill up and data will be analysed quantitatively and qualitatively, based on the answers. (Probability Sampling, October 2006) Variables For sample selection, a number of variables will be used. The first variable for data analysis is the gender, whether male or female, age and travel patterns. Age will categorised as 18-20, 21-30, 31-40, 41-50, 51-60, 61-70, 71-80 and above 80 years of age. The traveling pattern

Grand Opening and Market Briefing in East India Finance Company Assignment

Grand Opening and Market Briefing in East India Finance Company - Assignment Example The respective heads are advised to make their plans and suggestions in order to make this grand opening a success. The Store Manager and Store Assistant are advised to be prepared to take orders if they come their way during the event only. Sales should have clear-cut details regarding how they would deal with the interested retailers or business partner enquires. The most important aspect to raise the visibility of our company should be taken care of and a proper plan is expected from the Advertising Manager. All the other people who have been addressed in this letter are advised to be present at the meeting. It is expected that they provide their valuable suggestions to make the grand opening event a grand success. If anyone has any queries regarding their assigned duties and responsibilities can contact the General Manager and discussion regarding their doubts. The meeting is scheduled to take place at the company head office on 15th of June 2011 and everyone is expected to have their tasks ready by that day. The Following is the current position of our market hold. The figure depicts how we are performing in the northern territory of our city. All the concerned people to the company are requested to have a look at the trends and provide their observations to the management soon. As we see that our market share which was about 12% a year before has shot up to 14% this year. It is an improvement in terms of our expansion plans. However, if we look at the potential market that is available out there we see a great potential. We observe that we can double our market share if we are able to deliver what the customers are expecting out of us. Also, the number, of loyal customers needs to be increased in order to get a better grip on the market. The percentage of new customers that is slated to increase next year is also great i.e. 3.6% and if we deliver as per the market demands we can gain the first mover advantage. For our new range of products, we would like the respective department heads to plan out the best strategy to cover the still to be explored market segment of about 10.6%. Therefore the results are out and its time for us to be happy for our performance as well as its time for all the concerned people of the company to prepare the inroads for a brighter future of the company.